OPOV was born from a simple realization: the best ideas often don’t make it.
Projects with enormous potential stall, not from a lack of expertise or ambition, but from a struggle for clarity and alignment.
Inside a project, people aren’t speaking the same language. Outside, the message fails to reach people or spark meaningful engagement.
Story is not a finishing touch; it is structural, strategic and necessary.It ensures that those inside the initiative remain aligned, while those outside find a way in.
OPOV was created to put perspective into action. To turn clarity into progress. To ensure that vital initiatives make it.
ABOUT Mae
Mae Emerick is the founder of OPOV, an urban practice that brings together storytelling, media and strategy to articulate and strengthen impact projects.
With experience across academic, corporate and non-profit sectors, she provides interdisciplinary leadership at the intersection of design, urban ecologies, arts and culture. She specializes in narrative and content direction, shaping complex initiatives into clear, compelling visions.
For over a decade, Mae has worked on projects across the Americas and Europe, developing a network of successful partnerships and building the connective tissue between institutions, creatives and decision-makers.
By bridging perspectives and providing tailored strategies, tools and creative direction, projects move forward with momentum, clarity and a shared narrative that people can engage with and build upon.
